Sport Boardroom
Sport BoardroomNews
Latest sports sponsorship news, insights, and analysis from across Africa.
what drives sport?
Sports drive human emotion and this op ed looks at what drives human emotion
Is the PSL leaving R500m on the table with its kit commercial inventory approach?
The premier soccer league has steadfastly retained a strict two commercializable shirt inventory spots on the shirt, even as the rest of the world has opened up, with some leagues allowing as many as seven inventory slots on the shirt and shorts. Sports Boardroom analysis reveals that liberalising the psl a shirt fold opening half a billion rand worth of commercial value by opening just two more slots on the shirt.
The economy of rugby's greatest rivalry
Have you ever wondered what the economic impact of such a massive series like the 8-match RGR series? We break it down here.
The FIFA World Cup at 96: The Biggest Ever. Now Make Let’s It the Fairest.
FIFA World Cup must be fairer as it gets bigger
Back to work
Downs more determined than ever