Sport Boardroom
Sport BoardroomAbout Sport Boardroom
Who We Are
Sport Boardroom is the leading intelligence platform for African sports sponsorship. We connect brands, rights holders, and industry professionals with the data, insights, and tools they need to make smarter sponsorship decisions across the continent.
Founded to bridge the gap between commercial opportunity and informed investment, Sport Boardroom brings transparency to the African sports sponsorship market — one of the fastest-growing sectors in global sport.
What We Do
Sponsorship Calculator
Estimate what your investment unlocks across any African sports property — clubs, leagues, federations, and athletes.
Editorial & News
Stay informed with daily analysis, deal announcements, and in-depth reporting on African sports business.
Deal Intelligence
Track sponsorship deals across the continent — who's spending what, where, and with whom.
Why Sport Boardroom
The African sports sponsorship market is projected to exceed $2 billion annually by 2030. Yet decision-makers lack reliable, centralised data to evaluate opportunities and benchmark deals. Sport Boardroom fills that gap — providing the intelligence layer that brands, agencies, and rights holders need to navigate this rapidly evolving landscape.
Whether you're a brand exploring your first sponsorship in Africa, an agency building proposals for clients, or a rights holder looking to understand your market value — Sport Boardroom gives you the data and tools to move forward with confidence.
Ready to explore?
Try our free sponsorship calculator and see what your investment could unlock.